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Showing posts from December, 2018

Marketing using Virtual Reality

The Journal of Advertising Research suggests that ‘Advertisements must kindle the emotion of viewers and not just strive for attention’. Marketing is the first bridge that links the customer to the producer and vice-versa. It helps in building long-lasting relationships that prove a brand’s worth. Hence, companies have begun digging for more effective methods of marketing that can take them closer to their customers.  Experts in the Advertising and Marketing Industry believe that cutting-edge technologies such as Artificial Intelligence, Augmented Reality and Virtual Reality can revolutionize the way a brand interacts with its consumers. In 21st century, driven by technological revolution, marketers have to abide by new and latest modes of conveying their message. In fact, the mode has now become more important than the message itself.  According to Statista, 46% of the global App Publishers have diverted their attention towards Playable Ads. So, what are playable ads?...

skills-to-become-a-big-data-engineer

While the entire Information Technology Industry is soaked fears relating to layoffs, the number of job opportunities in Big Data Analytics has nearly doubled in 2017. In our previous article, we discussed about the ‘Soaring Demand for Analytics Professionals’. Between April 2016 and April 2017, the number of analytics jobs almost doubled. Big Data Training is a new field with a lot of new technologies and new positions. Not all roles require expertise in every area, so pay attention to what needs the company you’re looking at really has. By taking on one of these roles, you’re tackling a brand new field with lots of possibilities, which means you need to be flexible and open to learning on the fly to do the most amazing work possible. Not all Big Data roles are the same, but there are a few things you can expect to see if you take on a position in this field. Typically the role will include a subset of the following high-level skills: Skill #1: Collection of Data D...